Bringing the magic of your organisation to life

A unique combination of brand & people management

Inside Out is the complete employer branding package. Offering a deep understanding of HR and marketing. Our team has a track record of award winning work in employer branding and our recruitment background means we have real time access to candidates thoughts and needs – it’s like an ‘always on’ focus group which tells you exactly what candidates are feeling about joining your company.

Improve your business performance

Employer branding is changing the way candidates' and employees view where they work. It’s making recruitment and retention increasingly challenging because people are now comparing workplaces with the same scrutiny that they apply to products and services. So, to succeed in today’s employment marketplace you need an attractive employer brand.

We believe that organisations attract and retain a higher calibre of people at a lower cost when their employer brand is distinct and desirable.

The result is a more attractive company image, better candidates, happier and more engaged people, a better reputation and improved business performance.

Commercial benefits of a great employer brand

What we do

We work with SME’s to help them define their employer brand by providing high quality consultancy. We identify the conditions that create employee desirability and identify areas to improve that experience
We help them articulate, then implement, their employer brand, aligned to the business vision and share that through appropriate communications channels and tools

We help them define their people/HR priorities, processes and strategy, with a clear operational plan to ensure effective delivery and sustainability


The team

John Denholm

John started his career in marketing at Boots and Scottish & Newcastle. In 1984, he co-founded the Leith Agency. After the agency became part of the Cello Group, John joined Denholm Associates as Managing Director.

He has been a member of the Scottish Arts Council, Chair of the joint Marketing Committee of the Glasgow Commonwealth Games 2014, and was given a Lifetime Achievement Award at the 2007 Scottish Advertising Awards. He is currently a Fellow of the Marketing Society in Scotland.

Nicki Denholm

Nicki Denholm was the pioneer of specialist sales and marketing recruitment, and has developed an unrivalled network at senior levels in Scotland and beyond. She successfully launched and developed Denholm into a widely respected and leading player within the UK market for providing top talent in sales and marketing. She currently heads up the Denholm Marketing Recruitment Group, encompassing Executive Search, Recruitment and Talent Attraction.

Mark Gorman

Mark has over 30 years of brand and marketing experience in agencies, as an agency owner and latterly as a marketing consultant. He’s passionate about marketing effectiveness and is the triple winner of the Scottish IPA Effectiveness Grand Prix and has written 80 award winning marketing effectiveness papers including the Edinburgh Leisure Employer Brand of the Year Award at the Herald Recruitment Awards. He’s Chairman of Creative Edinburgh and NABS (Scotland) and a Fellow of the IPA.

Keith Thompson

Keith has over 20 years’ experience in People / HR strategy, operations and organisational change through holding senior business facing HR roles in UK and global organisations. He is a Fellow of the Institute of Personnel and Development.

He has a passion for working with businesses to get the best from their people and drive outstanding business performance through having highly engaged people. He is also a Non Executive Director of an SME and a Mentor for Entrepreneurial Spark.

A powerful toolkit

No two workplaces are the same, that’s why we bring an array of strategic research, marketing, HR, people and creative tools into play as and when we need them. At the initial meeting we’ll analyse your needs and discuss which ones will be of value to your organisation.

Ask us for a free diagnostic meeting

Contact the Insideouters

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The Inside Outers

The Old Assembly Hall

37 Constitution Street

Edinburgh, EH6 7BG

T: 0131 554 6191